Email and Multimedia Marketing

Garden City Realty, Inc. understands how essential reaching the digital market is when it comes to showcasing your property. Every month we send an e-mail blast featuring up to six properties; highlighting specials and local activities for the entire family. Our e-blasts are sent to more than 60,000 e-mail addresses, including previous guests, and those who have inquired about our properties, requested our brochure, or asked to be added to our mailing list.

With e-blasts we target specific demographics in regards to the season these individuals visit such as families, golfers and out-of-state visitors and thereby increase exposure to our rental properties.

In addition to e-blasts, we also employ Kampyle, a feedback program that allows guests to comment or suggest specifics concerning our Website or services. Since implementing this form it has proven to be an invaluable tool. We can now immediately address customers on an individual basis with any issues they may be experiencing. Prompt and direct responses to customers needs are what set Garden City Realty, Inc. apart from other vacation rental companies. 

What is E-mail Marketing? 

In its broadest sense, the term covers every e-mail ever sent to a customer, potential customer or public venue. In general, though, it’s used to refer to: sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again, sending emails designed to encourage customer loyalty and enhance the customer relationship, or placing your marketing messages or advertisements in emails sent by other people. 

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